From 6 months unsold to a 3-week turnaround: Daniel’s sale

The challenge: a stale listing and no viewings

When Daniel first contacted me, his frustration was understandable. He had been recommended to me by a mutual acquaintance because his property had been listed for six long months with another agency, and the silence was deafening. He wasn’t getting viewings, let alone offers.

He knew his property was a great product, but it simply wasn’t connecting with the right buyers. He needed a new approach, and he trusted me to take over.

The process: a strategic relaunch

I began with a complete, top-to-bottom reassessment. It was clear this wasn’t a problem with the property; it was a problem with the positioning.

• Home staging: First, I advised Daniel on a few minor decorative changes. These small, high-impact adjustments were designed to neutralise the space and help potential buyers emotionally connect with the home.
• Professional marketing: We discarded the old, uninspiring photos. I brought in my professional photographer to create a new portfolio that truly captured the property’s light, flow, and unique features.
• A compelling narrative: I rewrote the property description from scratch. Instead of just listing facts, we told a story—painting a picture of the lifestyle the new owner would enjoy. With a new look and a new story, we relaunched the property.

The result: immediate interest and a top-tier offer

The change was immediate. In the very first week, the property started getting the interest it deserved, and we had a full schedule of viewings. The next week, even more. After just three weeks on the market, I received an extremely good offer. I presented it to Daniel, and he was thrilled to accept.

From “sold” to “signed”: a seamless closing

My work didn’t stop at the offer. I took charge of the entire closing process to ensure it was as smooth as the sale itself. This included handling the initial contrato de arras (reservation contract) and deposit, coordinating with the legal teams for both Daniel and the buyer, gathering and verifying all necessary paperwork — community certificates, energy certificates, and proof of IBI (council tax) payments — and scheduling the final appointment at the notary.

I was by Daniel’s side for the final signing, and everything went perfectly. In less than a month of working together, we turned six months of frustration into a successful sale at a price he was delighted with.

This wasn’t a problem with the property; it was a problem with the positioning.

— Michael on Daniel’s stalled listing